Heinz has launched a pump dispenser Sauce O Mat for HP Sauce.
The two and a half litre pump joins the existing range of Heinz Tomato Ketchup, Heinz Mayonnaise and Heinz Mustard (mild American).
The HP Sauce O Mat pumps out 25ml servings and has a two week shelf life after opening and offers less packaging waste. The dispenser also has branded interchangeable labels for a change in sauce variety.
Jennifer Harker, brand manager for Heinz Foodservice, said: “HP is a British institution and consumers’ favourite, according to research, and with more caterers looking to offer the likes of cooked breakfasts, chips and bacon butties to maximise trade, there was demand for us to introduce it to the premium Sauce O Mat portfolio.
“Consumers want trusted brands when eating out of home and serving Heinz sauces in the popular, value for money format make good business sense.”
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