Fresh milk with longer shelf life

Pritchitts has launched Fresh Viva Milk in individual 200ml cartons of whole and semi-skimmed fresh milk super-pasteurised with an extended chilled shelf life.

The longer shelf life than standard fresh milk can result in less wastage and save on administration costs as fewer deliveries need to be made.

Simon Muschamp, head of marketing at Pritchitts, said: “Fresh Viva Milk offers the delicious taste of fresh milk and boasts the same nutritional value.”

Contact: 08451 300307

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