Farm Frites has launched Curry Chips.
To celebrate the launch Farm Frites is offering a prize of a year’s worth of Cobra Indian beer. Everyone who buys a case of the product will be entered into a draw to win the prize.
Wholesalers will also receive support on holding Indian-themed Ra Ra days, and POS material.
According to Farm Frites, snacks are predicted to be the way to boost spend, particularly in pubs, where 50% of people spend less than one hour and 40% of people go ‘for a quiet drink’ and don’t intend to have a meal.
Nic Townsend, marketing manager for Farm Frites, said: “While developing our new super spicy Curry Chips, we looked at the types of food consumers were enjoying and, while traditional British outlets remain popular, people have become more cosmopolitan and are attracted to diverse tastes when eating out.”
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