Nilco has launched a Starter Box of six cleaning products, which it says represents a minimum of 30% discount on the cost of buying them individually.
The box is designed to allow both delivered and cash and carry distributors to offer their customers a comprehensive range of Nilco products that will do a variety of cleaning tasks for caterers in one purchase.
The company says that while cleaning products might not be core for foodservice wholesalers, they still represent a “lucrative add on” sales opportunity.
“Once the sales representative can get a customer to try a range of cleaning products in a short selling window, the customer then tends to re-order individual products as and when required,” said Vimal Kohli, brand sales manager.
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