Danby’s has worked in partnership with its customers to develop Wholesale Heaven, a more flexible ordering solution for wholesalers.
The initiative enables wholesalers to order from across Danby’s range of products from soups and sauces to Tex-Mex staples such as chilli con carne – and a mixed layer pallet will be delivered on one invoice.
Graham Thornton, Danby’s commercial controller, explained: “Wholesale Heaven provides wholesalers with an opportunity to save costs, particularly smaller operators where space is limited and large quantities of one product line do not prove cost effective.”
He said mixed layer pallets would also help to speed up the turnaround of frozen inventory resulting in reduced storage requirements and cost savings.
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