Dairy Crest Foodservice has introduced a new packaging format for its one litre Mr Juicy pure fruit juice.
The packaging is designed to make it easier to store and underline the health credentials of the juice. The Mr Juicy range is made from 100% pure juice and contains no added sugar, colours, flavourings or preservatives.
Michelle Murphy, marketing controller of Dairy Crest Foodservice, said: “Its long shelf life makes the Mr Juicy brand particularly popular with our catering, healthcare and convenience customers as it enables them to offer premium fruit juice without any of the logistical problems associated with a chilled product. One 200ml glass counts as one of your ‘five a day’ portions of fruit and vegetables and, in addition, the orange and grapefruit varieties provide a rich source of vitamin C. We have focused on the fruit content of the juice in the design of the new packaging to underline this important message.”
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