Unilever Foodsolutions has launched a Knorr promotion to offer chefs the chance to win a millionaire lifestyle.
The prizes include exclusive trips to Las Vegas and Monaco, plus 10,000 lottery tickets. To be in with a chance of winning chefs need to purchase the promotional packs of Knorr ready to use sauces, bouillon and 100% Soup.
The promotional packs feature a peel back sticker and customers need to scratch off the panel and match three identical Knorr products to win. They can find out what prize they have won by texting ‘jackpot’ the unique code and the name and address of their establishment to 86688.
Claire Sullivan, marketing director of Unilever Foodsolutions, says: “The newly reformulated Knorr bouillons not only provide a shortcut to delicious tasting stocks but also give chefs the added assurance that they are using an ingredient that contains lower salt levels and no added MSG.”
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