Chevler has introduced the Britannia Collection of cupcake cases with a red white and blue theme.
Mike Wescomb, sales and marketing director for Chevler, said: “The summer of 2012 will see the UK celebrate the Queen’s Diamond Jubilee, England take part in the Euro 2012 football championships and the Olympic Games held in London.
“Consumers will want to be seen doing all they can to back Britain and we are helping cupcake and muffin bakers present tasty treats in a fun and appealing way.
“We have been listening to what our customers have been telling us and we have responded to their demands in order to allow them to be innovative and take advantage of the opportunities the snack cake market will offer this summer. We hope that bakers, cake makers, coffee shop proprietors and retailers will all get into the spirit of the exciting summer ahead.”
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