Heinz Foodservice is planning its biggest ever Heinz Tomato Ketchup promotion – Red October. In a bid to boost existing sales and attract new customers, Heinz will be featuring a £1m holiday giveaway on key Heinz Tomato Ketchup products.
If caterers buy two cases within a month and send back proof of purchase to the handling house they will receive a £25 voucher towards a holiday and will also be automatically entered into a free prize draw for a chance to win a two-week family holiday to Florida.
Toby Barty, senior brand manager for Heinz Foodservice condiments, said: “This is a high profile national promotion that will drive awareness of Heinz Tomato Ketchup across the UK Foodservice marketplace. To raise awareness of the promotion we will be carrying out an intensive programe of PR, advertising, POS in cash and carries and communication on pack.”
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