Heinz is launching the Champion of Breakfast campaign to offer caterers the chance to win a kitchen makeover.
According to Heinz research, beans are in high demand at breakfast, in full English and beans on toast. To highlight the benefits of this and help caterers profit, Heinz Beanz is launching a peel off label offering caterers a chance to win a pound;5,000 kitchen makeover (work or home) as well as 100 hotel spa breaks.
Starting in August the promotion will have POS kits containing a window sticker, counter card and posters to attract the consumer. Also advertised on the poster will be the consumer promotion entitling every consumer buying beans with breakfast to a scratchcard offering the chance to win a seven-day family holiday in Majorca.
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