Bakehouse augments its range with Chocolate Swirly Danish

Bakehouse has added Chocolate Swirly Danish to its product range.

The Danish features Schulstad Royal Danish pastry, with vanilla flavoured filling and dark chocolate pieces. The Danish is glazed at the point of manufacture, and this coating sets during baking to provide a glazed finish from the oven.

Kate Raison, marketing director of Bakehouse, said: “Our research shows that although consumers love authentic Danish, they are also willing to experiment within the category. Our new Chocolate Swirly Danish gives consumers the delicious taste they expect from Bakehouse but with a new contemporary ‘twist’. The new shape has lots of visual appeal, is in tune with today’s popular taste combinations, and provides a completely new product to invigorate Danish pastry sales.”

Contact: 0800 234 034

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