Fullback (Imports) Ltd has launched Zagorka, Bulgaria’s biggest selling beer with more than 30% of the market, into the UK. It is available in 500ml NRB and 500ml cans.
Parfetts Cash Carry will be the first wholesaler to list Zagorka. Parfetts trading manager Paul Bond commented: “Zagorka is an impressive imported beer and one that we feel will perform well on the back of the enormous consumer interest shown in premium imported world beers.”
Fullback (Imports) Ltd is a sales and marketing venture founded by Neil Robinson and Justin Horsman, who previously worked together at Wells Young’s. Horsman said the beer had good awareness through the millions of consumers who had visited Bulgaria for skiing holidays and short breaks.
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