Wolf Blass is launching a pound;250,000 iPad giveaway this spring with 500 iPad2s up for grabs.
Promotional neck tags will run across 600,000 bottles of Wolf Blass Red Label and Wolf Blass Yellow Label.
Once consumers have purchased a promotional bottle, they can enter the code from the neck tie at the promotion’s website to find out if they are a winner.
Customer marketing manager Sarah Bullamore commented: “Over one third of shoppers have stated that an on-pack offer would make them buy a product they would not have otherwise so this represents a great opportunity for retailers to increase their sales.”
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