International cricketer Darren Gough launched a pound;1.2m investment programme for FGL Wine Estates to support Wolf Blass as the official wine of the test match grounds this summer.
Twenty cash and carry outlets will be running an interactive “Bowl an over” in-store event, offering customers the opportunity to win a cricket bat signed by the team of their choice. Wolf Blass is offering tickets to one of this summer’s test matches as a reward for the best cash and carry display of its wine. It will be providing POS materials to encourage creative displays.
Retailers buying two or more cases of Wolf Blass will be provided with a free promotional POS kit to run the national consumer competition in their stores to win tickets to the Ashes. The retailers will also be entered in to a prize draw to win tickets to the test match of their choice in England this summer.
Contact: 020 8843 8400