WKD is kicking off an irreverent set of sporting awards with lads’ magazine, Nuts.
The WKD Nuts Football Awards will be running until the winners are revealed in June.
The awards feature a number of eccentric categories, including: Crowd Chant of the Season, Football’s Dodgiest Barnet, Most WKD Goal Celebration, The Ian Holloway Award for Gaffer Entertainment and Best Handbags.
Karen Salters, marketing director of Beverage Brands, said: “In contrast to other sporting awards, there will be no formal black tie event when people will be presented with their awards and give long, boring speeches of acceptance.
“In our own imitable way, we will be presenting the awards to the winners in ‘guerilla’ style when they least expect it – which should ensure a few entertaining moments for footie fans.”
The initiative is designed to reinforce awareness of WKD with the key audience of 18-25 year-old football followers.
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