Whyte Mackay is aiming to benefit from the resurgence in interest in darts as sponsor of Whyte Mackay Premier League Darts, which will be touring venues in the UK and broadcast live on Sky TV over the next five months.
Whyte Mackay has also developed some exciting on and off trade marketing campaigns to help drive consumer purchase, including on-pack promotions, cash and carry incentive days, branded POS materials and customer give-aways.
Nick Gaskin, Whyte Mackay’s UK marketing director, commented: “The popularity of darts has grown massively in the last few years. Every darts event is a real party night, either by attending the live event, watching in a bar, or at home with friends, and Whyte Mackay has developed some great customer initiatives.”
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