Blue Nun has this month announced the launch of its latest UK line extension, Blue Nun Pinot Grigio, a white wine from the Rheinpfalz region in Germany. It joins the current Blue Nun UK range which includes wines from Germany, Spain and France. The pinot grigio has an RRP of pound;4.49.
Armin Wagner, marketing director of Blue Nun brand owner Lungguth, commented: “The decision to add a pinot grigio to our portfolio has been reached in response to demand as Blue Nun’s popularity increases.”
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