Warsteiner steps up activity in UK

Premium German beer brand Warsteiner has been named the Official Supplier of Beer to The European Tour and BMW PGA Championship at Wentworth Club in Surrey from May 24-27.

The sponsorship will be accompanied by a package of promotional activities, including a neck-hanger competition appearing on bottles offering VIP trips to the Wentworth event.

Warsteiner’s international sales director Oliver Jaensch said: “We also have a new sales team and country director in place in the UK and, with a range of marketing and promotional activities planned, we intend to make the most of this opportunity.”

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