Tsingtao goes Global

Global Brands has announced it will take on the UK-wide distribution of the Chinese beer Tsingtao. It has an ABV of 4.5% and is available in 330ml and 640ml bottles.

Newly appointed beer brands director at Global Brands, John Harley, will oversee the nationwide launch of Tsingtao in a deal that covers distribution in both the on and off trade sectors.

Harley said: “I believe Tsingtao can fill an important gap in the market increasingly populated by genuine imports.”

Global Brands managing director Steve Perez said: “Tsingtao will benefit from Global Brands continued growth in both the on and off trade.”

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