E J Gallo Winery has rebranded its core portfolio of wines under the new name Gallo Family Vineyards.
According to the company, the new name and logo will be providing consumers with an instantly recognisable brand across the full Gallo Family Vineyards portfolio.
The new brand has initially been applied to Sierra Valley, Turning Leaf, Sycamore Canyon, Coastal Vineyards and Sonoma County wines in the UK.
The rebrand is in recognition of the fact that there are now 15 second and third generation members of the Gallo family working across the business.
Over the next 12 months, Gallo Family Vineyards will be supported with an extensive communication campaign, which Gallo says will ensure that the new brand and positioning are understood and appreciated by British wine drinkers.
Contact: 01895 813555