Spanish wine company Grupo Codorn iacute;u has launched a new brand, The Spanish Quarter.
It comes in two blends – Chardonnay-Albari ntilde;o and Cabernet Sauvignon-Tempranillo – which mix traditional Spanish grapes with international varietals that are more familiar to UK consumers.
The Spanish Quarter wines’ have distinctive packaging featuring brightly painted iconic Spanish cultural images, to provide stand-out on shelf.
“The Spanish Quarter is a wine that over delivers on quality, taste and price,” said Carolyn D’Aguilar, UK brand manager for The Spanish Quarter. “The UK is one of the biggest importers of Spanish wine and the Spanish category is growing in value. According to latest Nielsen statistics, sales of Spanish wines priced pound;5-plus have increased 20.6% over the past year. The Spanish Quarter with its RRP of pound;7.99 is set to take advantage of this growth.”
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