The Famous Grouse is sponsoring Channel 4 and UKTV’s festive programming this year in a deal worth more than £1.1m.
The advertising campaign will run from the 12th November to Hogmanay running across a number of genres and programmes.
It also sees a return of last year’s makesomeonefamous.com mechanic that allows consumers to create a personalised label and this year, for the first time, they can also add a favourite photo free of charge.
Peter Sandstrom, marketing director Maxxium UK, commented: “Personalisation was incredibly popular last Christmas, with staff working around the clock to fulfil orders, and thisy year consumers have the added opportunity to upload a personal photograph. As the UK’s leading whisky it’s important to us that we take a lead in the category by maintaining our innovative approachand we’re investing significantly in personalisation to ensure its success.”
Personalistation is available on all 1L and 70cl bottles of The Famous Grouse (RRP £23.10 and £17.10).