Thatchers is aiming to strengthen its Thatchers Gold cider range with the introduction of 500ml cans for the take-home market.
Thatchers Gold was given a new look in autumn 2005 with the two litre PET and it is hoped the introduction of the cans will add to that success.
The range is being supported by a trade advertising campaign and consumer promotion over the summer. Thatchers Gold is available as a four-pack and has an RRP of pound;3.99.
Managing director Martin Thatcher said: “Our customers buy our ciders because they know the products taste good. In effect they are buying into our heritage of which we are extremely proud.”
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