Thatchers Cider will continue its national media campaign for its flagship brand, Thatchers Gold, this spring and summer.
It will be implementing a national UK TV campaign worth pound;2.5m from April to August. Channels include ITV1, Channel 4, Channel 5, Sky, Sky Sports, Sky Comedy, More 4, Dave, ITV2 and ITV4. High profile spots include some of this year’s sporting highlights such as the FA Cup Final, and the European Cup Final.
The campaign will emphasise the values and heritage of the Somerset-based cider maker under the banner, “The people who care about cider”.
Martin Thatcher, managing director of Thatchers Cider, said: “This summer’s campaign continues the successful year we had with Gold in 2011. Gold is doing fantastically well at the moment with both male and female drinkers.
“Sales of Gold in the on-trade are showing 94% growth compared to last year according to recent CGA data.”
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