Carlsberg UK is re-launching the Tetley’s brand with a new visual identity and it will receive more than £11m of marketing support including sponsorship, national TV and press advertising and promotions in the next 12 months.
All of Tetley’s pack offerings have been refreshed with the new visual identity appearing on Tetley’s Original and Tetley’s Smoothflow in autumn 2005.
The new Tetley’s Smoothflow visual identity is designed to deliver maximum standout on shelf.
The new Tetley’s Original design reinforces the traditional quality of the brand while also differentiating the brand from Tetley’s Smoothflow.
As Tetley’s is the official England rugby beer, it will celebrate by introducing limited edition England rugby packaging to support the autumn rugby international matches.
Chris Phillips, customer development director at Carlsberg UK, commented: “Tetley’s is continuing to invest in the ale market at a major level. This re-launch will be the biggest and most exciting piece of activity for the category in the next 12 months. We are demonstrating our continued commitment to ale through this new investment – something that not all national ale brands can lay claim to.”
Phillips concluded: “Tetley’s new look modernises the brand and brings together the entire range into one clear brand identity. The investment and promotional activity in support of the new packaging will bring Tetley’s to the forefront of ale drinkers’ minds, and drive category sales.”
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