As part of Carlsberg UK’s investment programme in the Tetley’s ale brand, the canned range has been given a new look.
The new design for Tetley’s Smooth Flow and Tetley’s Original is intended to give it a more modern appeal and, along with a new Tetley’s Smooth Flow font in the on-trade, to give a consistent look to the Tetley’s brand across all channels.
The redesign includes a distinctive image of the iconic Tetley’s Huntsman, the symbol of the ale for more than 50 years.
David Scott, director of customer marketing at Carlsberg UK, said: “The new imagery gives Tetley’s Smooth Flow and Original a fresh, modern look.”
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