Beam Global UK is building on last year’s marketing campaign for Teacher’s with the launch of a new Create Your Space programme.
The first phase of Beam’s marketing investment of pound;1.5m this year in Create Your Space includes an on-pack promotion, national press advertising, a consumer PR campaign, in-store activity and an updated website.
Create Your Space targets 30-plus males who need some ‘manspace’. From early April, an on-pack promotion will offer consumers the chance to win a pound;45,000 four-berth Airstream travel trailer or one of 250 mountain bikes each worth pound;200.
Beam Global UK’s category marketing manager for Scotch, Aileen Nicol, said: “Teacher’s is well placed to drive engagement with consumers, add value to the category and generate long term growth for our customers.”
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