Stella Artois Cidre makes it a perfect pear

AB Inbev UK is launching a pear version of its Stella Artois Cidre brand in the wholesale and convenience channel this month (June).

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The brewer,  best known for its lager brands Stella Artois, Beck’s and Budweiser, surprised the UK trade when it launched the apple-based Cidre in April 2011.

The cider was proved a success, with Nielsen figures showing that it has taken 16.8% volume share of off-trade premium cider in its first year, putting it in second place in that segment of the market with value sales topping £50 million per annum.

Stella Artois Cidre Pear will be available to wholesalers in 56.8cl (1-pint) bottles and six-packs.

AB-Inbev 0870 1696969

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