AB Inbev UK is launching a pear version of its Stella Artois Cidre brand in the wholesale and convenience channel this month (June).
The brewer, best known for its lager brands Stella Artois, Beck’s and Budweiser, surprised the UK trade when it launched the apple-based Cidre in April 2011.
The cider was proved a success, with Nielsen figures showing that it has taken 16.8% volume share of off-trade premium cider in its first year, putting it in second place in that segment of the market with value sales topping £50 million per annum.
Stella Artois Cidre Pear will be available to wholesalers in 56.8cl (1-pint) bottles and six-packs.
AB-Inbev 0870 1696969