InterContinental Brands has introduced a new one litre bottle of its St Helier Pear Cider.
“Sales of the St Helier 500ml size have outstripped even our most optimistic forecasts and that phenomenal growth looks like being sustained,” explained joint managing director Paul Burton.
“We judge that the time is right to consolidate this terrific performance and bring in a litre bottle alongside the 500ml for consumers who have tried St Helier, decided they like it and are looking for a bigger bottle to take home and enjoy with food at parties and when socialising.”
Both St Helier 500ml and the new one litre bottle will be available in amber glass.
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