Marston’s Pedigree has a new promotion to highlight the importance of a garden refuge for men seeking peace and quiet.
Combining PR and an on-pack promotion, the campaign will run through the summer on both the Marston’s Pedigree and Old Empire brands. Marston’s drinkers will be encouraged to text for the chance to win a top of the range shed kitted out with a La-Z-Boy chair, TV, DVD player and fridge.
Marston’s marketing manager Justin Way commented: “Just as Marston’s drinkers look for excellence in their beer, we’re offering them the chance to win the perfect garden shed.”
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