Scottish and Newcastle UK (S N UK) has launched a new SKU for San Miguel aimed at bringing the brand’s portfolio up-to-date with consumer demand and market trends.
The new San Miguel 660ml bottle, which replaces the one litre screw-cap bottle, is now being distributed across all off-trade channels nationwide.
The introduction of San Miguel’s 660ml bottle is part of pound;12m support planned for the brand over 2008 to maintain its leading position in the speciality lager category and drive future growth in the market. Other activity includes the continuation of the ‘3 Ships’ advertising campaign and the brands inclusion in the ‘Chill Out’ promotion, set to hit the off trade across all channels nationwide in June.
S N UK’s customer marketing manager for San Miguel in the off trade, Mike Phillips, said: “San Miguel is enjoying a healthy position in the speciality lager category and our investment in the brand in 2008 will enable it to maintain and develop its strong position.”
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