Scottish Newcastle UK has announced plans to bring its 2007 cider campaign forward.
S N has returned Bulmers Original to the TV via an advertising campaign. S N plans to build on the success of the brand though expansion of its range, which will include new bottle and pack formats this spring.
It is also aiming to boost its support for Strongbow Sirrus with a range of above the line activities including TV advertising and the Strongbow Cider House experience at contemporary music festivals around the country this summer.
Jacques is the newest addition to S N UK’s cider portfolio and is benefiting from a national roll-out this year.
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