First Drinks Brands has added Russia’s leading premium vodka, Russian Standard, to its portfolio.
Russian Standard holds a 60% share of the premium category in Russia and is available in 40 countries across the globe. The range, all in 70cl bottles, comprises Russian Standard Original (RRP pound;11.99), Russian Standard Platinum (RRP pound;14.49), and Imperia (RRP pound;29.99).
First Drinks managing director Chris Mason said: “The time is right to introduce a new quality vodka into the UK and we have ambitious growth plans over the next five years. Within the vodka category the premium sector is demonstrating the fastest growth and Russian Standard has the credentials to drive this further.”
A national TV advertising campaign is planned to raise awareness of the brand.
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