Red Square Reloaded links with youth music brand Kiss to launch an on-pack promotion next month.
Customers will be offered the chance to “win energy weekenders and other great prizes in association with Kiss”. The activity will appear on bottles of Original Reloaded 70cl, new Juiced and Blue Juice. The competition is at [http://www.redsquareworld.com].
David Hughes, Red Square senior brand manager, said a significant support package was planned for the brand during 2006 including similar consumer activity later in the year.
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