Re-designed bottle for Michelob Lager

Anheuser-Busch has introduced Michelob Lager in a re-designed embossed teardrop bottle and all-malt recipe, throughout the UK.

Michelob was originally an all-malt beer when it was first brewed in 1896. Drawing on that tradition, Michelob will be brewed using 100% malt for a full and complex flavour.

Doug Muhleman, group vice president brewing operations and technology, said: “Brewing Michelob with 100% malt using a traditional mashing process results in a taste befitting the heritage of this great beer. The taste will reflect the basic style that Michelob is known for – but with an added dimension of taste intensity. The beer will have a rich toasted maltiness and smooth velvety finish.”

Contact: 020 8332 2302

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