Beverage Brands is aiming to raise WKD Red’s profile among shoppers with an added value promotion.
The company has introduced a limited edition promotional pack containing 12 bottles of WKD Blue plus three free bottles of new WKD Red. It is hoped the initiative will drive sampling of WKD Red and encourage more retailers to stock the brand.
Karen Salters, marketing director of Beverage Brands, said: “This pack gives retailers the opportunity to pass added value on to their shoppers and get more consumers to sample WKD Red.
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