Californian wine brand Turning Leaf has announced a competition tailored specifically to incentivise the impulse sector. The competition invites retailers to design and build the most eye-catching Turning Leaf display in store, to win a share of pound;5,000.
Point of sale kits will be promoted in cash and carries, by the Turning Leaf impulse team and via advertising in key trade publications.
A series of neck collars have also been produced to highlight the prizes that have been won by Turning Leaf, including The International Wine and Spirits Competition and The International Wine Challenge.
Sarah Barrett, associate marketing manager for Turning Leaf, commented: “This activity gives us the opportunity to engage with the impulse sector. In doing so we will also be highlighting the premium, award winning credentials of Turning Leaf.”
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