Landmark Wholesale has unveiled a new look for its Prince Consort own-brand spirits. The range comprises vodka, whisky, brandy, gin, white rum and dark rum, available in bottle sizes ranging from miniatures to 1.5 litres.
Steve Mayes, Landmark Wholesale trading controller, explained: “Prince Consort is a crucial brand to Landmark members and their customers, and has always enjoyed incredible success while competing strongly with well-known brands. However, it was decided that the time was right to revamp and update its image. The eye-catching new designs sit well on the shelf next to the major brands and continues Landmark’s heritage of producing quality products that look good and offer customers excellent value and profitability.”
The relaunch of the range will be supported by a comprehensive promotional support campaign available to all retailers from participating Landmark Wholesale members and through trade press advertisements.
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