Price mark launched to drive sales of Eristoff in c-stores

Bacardi Brown-Forman Brands is launching a price mark on its Eristoff Original 70cl bottle. It will be exclusively offered in the convenience channel and will be price marked at pound;11.49.

Mark Holdsworth, Eristoff Vodka category controller, explained: “Offering Eristoff PMP is a great way to drive distribution, interest and exposure of the brand in the convenience channel. Our vodka is targeted at legal drinking age-24 year olds, offering an alternative to the others on the shelf and with the new price point on our Original 70cl bottle we’re sure that it will drive sales for the brand.

“Eristoff’s association with music and snow sports, and continued success in the on-trade proves that consumers have an appetite for the brand, and Eristoff Original PMP will stand out to those looking for a cool vodka brand with the premium qualities they demand.”

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