Constellation Europe has announced the nationwide launch of premium South African brand, Fish Hoek, a range of six single grape varietal wines.
Fish Hoek will be supported by a heavyweight press advertising and marketing campaign this summer.
Commenting on the launch, Clare Griffiths, vice president of marketing at Constellation Europe, said: “There is great potential to increase the value of the South African wine category in the UK market and, as the UK’s leading wine company, we are committed to doing so.
“Our extensive Wine Nation consumer research tells us that a huge opportunity exists to trade consumers up to high quality South African wines and that’s what Fish Hoek, with its premium positioning and price point, is set to deliver.”
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