Blossom Hill is launching a new range of premium blended wines.
The new wines have been developed by Blossom Hill winemaker Carol Thorup, and consist of an aromatic and delicate white blend and an aromatic and smooth red blend.
The Vineyard Collection is designed to create a premium blended wines sector and to build on the success of fruit-led blended wines from Blossom Hill.
The wine will be available from April and the launch will be supported by a marketing campaign in the autumn.
Kate Drew, innovation manager for Blossom Hill, said: “We are pleased to be launching the new Vineyard Collection and Winemakers Reserve at this year’s Annual Californian Wine Tasting. As the number one wine brand in the UK we develop all our new wines to meet different consumer requirements and believe that these two launches offer retailers and licensees compelling propositions that complement each other to help drive wine sales.”
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