InBev UK has launched an outdoor and press advertising campaign for Stella Artois.
The campaign is designed to be eye catching and colourful, it focuses on the different elements that it takes to make a Stella Artois pint. The 10 executions encourage consumers to stop and read the facts about the branded chalice glassware, the hops used to brew Stella Artois and the beer’s Belgian roots.
The six-sheet outdoor posters will be sited mainly in city centre locations and will be supported by a 48-sheet poster and escalator campaign on the London Underground.
Lee Rolston, marketing manager for Stella Artois at InBev UK, said: “Stella Artois is an iconic brand and the advertising reminds consumers how this came to be.”
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