Blossom Hill is aiming to tickle consumer’s taste buds with new launch White Zinfandel Limited Edition in the run up to Christmas and New Year.
The newcomer features a frosted branch design and is available for six weeks from November 16.
Kevin Chinn, wholesale sector manager for Percy Fox amp; Co, UK agent for Blossom Hill, said: “There has been a surge of interest in rosé styles in recent years, and the Blossom Hill brand in particular has seen very successful summer sales with its leading rosé lines, White Zinfadel and White Grenache. Blossom Hill is looking to develop the rosé category into a strong year round proposition with the launch of this product.”
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