Pierhead Purchasing launches Cubanero in the British market

Imported beer specialist Pierhead Purchasing has added a Cuban lager, Cubanero Fuerte, to its portfolio.

Pierhead Purchasing had planned to launch Cuban beer Bucanero in the UK, however problems with copyright meant that the name had to be changed for the British market. The product has therefore been given the title Cubanero for its distribution in the UK.

Pierhead’s director of imported beer, Michael Cook, commented: “Cubanero is one of the only Cuban beers available in the UK and offers a unique drinking experience. As southern and central American brands are flourishing, authentic beers from the Caribbean, like Cubanero Fuerte, have the character and quality to enjoy similar growth.”

Brewed to 5.4% ABV Cubanero Fuerte is an aromatic, full-bodied lager available in 330ml bottles.

Contact: 020 8320 4467

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