Piat d’Or is given greater standout

Diageo has put its French wine brand Piat d’Or through a number of changes to refocus on its core range.

Changes include revamped packaging with a more prominent white label, designed to increase clarity and shelf standout.

All the core range wines will now contain synthetic corks, to give a superior seal and increased freshness.

Improvements have also been made in handling and storage procedures along with quality management.

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