Peroni Nastro Azzurro has announced a collaboration with Anglo-Italian designer Antonio Berardi to design and create three bespoke fashion items for the on and off trade which will be available from April.
Tessa Pintusewitz, marketing director at Miller Brands, said: “Peroni and Berardi are two brands renowned for their craftsmanship and passion; this association continues to reflect Peroni’s heritage and provenance as iconic Italian beer. The collection that Berardi has created encapsulates everything that is great and good about Italian design. It is stylish, functional and eye-catching.
“We are working with key off trade customers to create powerful consumer promotions celebrating the partnership between Peroni and Berardi. We’ll be giving consumers the chance to win one of the three items through a tailored mechanic specific to each key customer’s business.”
The collection comprises a laptop case, a kagoule and a bottle opener.
A media and marketing campaign, including national, cinema and outdoor media, will be launched in April to coincide with the collaboration with Berardi.
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