A trip to the five-star Exedra Hotel in Rome is up for grabs in Peroni Nastro Azzurro’s latest cash and carry promotion across England, Scotland and Wales. The incentive, designed to reward sales activity in store, will reward the highest performing business with a trip for two to the Peroni Terrazza Suite at the hotel.
To drive the promotion the Peroni team has linked up with Ferrari, visiting cash and carries stores with a top of the range Ferrari to highlight a customer prize draw where 50 places on a Ferrari racetrack experience are to be won.
In the outlet with the most innovative Peroni display will win pound;1,000 with pound;500 for the second best display.
Nick Miller, sales director of Miller Brands (UK), said: “It was a real treat for our customers to see a top of the range Ferrari arrive at the depots and the stylish Peroni sampling team encouraged the stores’ customers to enter the draw to test their skill and style at the Ferrari racetrack experience.”
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