Pernod Ricard UK is offering a wide range of Christmas gift packs which aim to add glitz to the holiday season and boost sales.
Wholesaler and cash and carry exclusives include a Martell VS special pack with two balloon glasses and a Jameson tin that follows the contour of the bottle. There are also two wine twin packs: Sparkling – sparkling Rose and Chardonnay Pinot Noir and Blends – Semillon Chardonnay and Shiraz Cabernet.
In addition Chivas Regal 12-year-old will be available in a silver tin and The Glenlivet will be offered in flip-top boxes in leather and suede.
Lee James, customer development director, said: “To support the convenience sector we have provided sector-exclusive packs to give retailers opportunities to compete on other areas than just price.”
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