Thatchers Cider is re-launching one of its original ciders, Old Rascal.
New packaging and point of sale for Old Rascal tells the story of the “Old Rascal”, a wily old fox who creeps into the cider store to top up on his favourite tipple.
Old Rascal has an ABV of 4.5%, and will be available in Thatchers’ new fridge friendly lightweight 500ml bottle, and a two litre PET.
Managing director Martin Thatcher said: “Old Rascal has appealed to older drinkers, and with cider attracting a much wider audience, we feel it’s time to introduce the Old Rascal to them too.”
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