Newcastle Brown ad’s edgy humour

A new £1.5m multi-media campaign titled ‘Brown humour. Not to everyone’s taste’ is being launched by Scottish Courage Brands to support Newcastle Brown ale.

Craig Clarkson, Scottish Courage Brands head of customer marketing, said: “The campaign marries a target consumer insight – that humour shared between close drinking pals is likely to be edgier and quirkier – with the advertising idea that Newcastle Brown ale sanctions humour that’s a bit darker than its everyday counterpart.”

The campaign launches with an initial four-month burst running from September in leading national men’s magazine titles and on six- and 48-sheet outdoor sites and washroom posters in the London, Tyne Tees and Yorkshire regions. The campaign will also feature in a variety of other media, including chip wrappers and beer mats.

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